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A well thought-out sponsorship policy

ING pursues a well thought-out sponsorship policy, both nationally and internationally, for its traditional sponsorship activities as well as its corporate social responsibility practices.

Traditional sponsorship

ING Belgium's sponsorship policy is based on four strategic pillars:

  • Sport: mostly football
  • Music: mostly festivals for the wider public and Palais 12
  • Culture: mostly art (visual arts)
  • Business: projects related to the financial services and business industry

ING Belgium has partnerships with major players in all four of these sectors. These partnerships provide valuable interactions which allow us to strengthen our image and – literally – bring us closer to our customers. At the same time, our partners receive financial and material support to further develop their projects.

Corporate Social Responsibility (CSR)

The fifth strategic pillar of our sponsorship policy is sustainable business practice. ING supports social projects that provide an answer to social problems. Here, too, we cooperate closely with our partners on the basis of integrity.

You can read about CSR under the headings in the left navigation pane.


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